Digital Analytics Engineer (GA4 / GTM)
at We Work Remotely · Remote
About this role
Headquarters: Remote
URL: https://weworkremotely.com
About the Role
We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.
If you love making messy tracking setups bulletproof, you’ll enjoy this.
What You’ll Do
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Audit our current tracking setup and identify gaps across the full funnel
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Configure end-to-end tracking from landing page → key conversions
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Set up and validate two core conversion events for purchases.
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Implement everything via Google Tag Manager (client-side only)
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Capture and pass user data securely for Enhanced Conversions
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Ensure clean data flow between GTM, GA4, and Google Ads
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QA everything so we can trust the data fully
Requirements
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Proven experience implementing GTM + GA4 on custom-built websites
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Strong understanding of the dataLayer and event architecture
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Hands-on experience with Enhanced Conversions
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Experience debugging and validating tracking across tools
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Ability to work independently and communicate clearly on what’s broken and how you fixed it
Nice to Have
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Experience working with marketplaces or two-sided platforms
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Familiarity with subscription funnels and payment tracking
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Experience improving attribution accuracy for paid ads
Engagement Details
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Hourly contract
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Flexible hours, async-friendly
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Potential for ongoing work if it’s a great fit
To apply: https://weworkremotely.com/remote-jobs/we-work-remotely-digital-analytics-engineer-ga4-gtm
Why we flagged this for parents & caregivers
FlexCareers scored this listing 72/100 on parent-friendliness based on the language the employer used in their own posting. We picked up signals on: async, flexible hours. Read the application page closely and ask about parental leave, expected meeting hours, and core overlap windows during your first conversation. Employers who answer those questions clearly are usually the ones who'll respect the boundaries later.
Questions worth asking before you apply
- What are the required core hours of overlap, and which timezone are they in?
- How is on-call or after-hours coverage handled?
- What does parental leave actually look like — duration, pay, ramp back?
- What's the expected response time on Slack / chat outside of meetings?
- How does the team handle a sick kid day or a school pickup window?